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The work developed in the last three years has been highly satisfactory for the General Management. Goals of business growth, improvement of service and evolution of the human resources of the Firm have been achieved.

We have worked mainly in two areas: a client oriented business seeking high levels of confidence, and a change of the organizational culture of Estudio Jurídico de Propiedad Intelectual Julio C. Guerrero B. S.A.

In the first field we have emphasized on a scheme including the following principles focused on the quality of service:

Strategic focus.- Oriented to clearly define aspects or areas to which the efforts of the organization have to be aligned.

Business control - Systematic follow up on the results of performance vs. the annual operations plan.

Goals administration.- Emphasizing on the achievement and results gotten by individuals and those obtained by the company as a whole.

Culture of implementation.- Measuring and monitoring of key indicators of performance to facilitate taking corrective actions towards their harmonization with the goals established.

In the second field, related to the evolution of organizational culture, various training events and motivation programs -with the participation of important Ecuadorian community leaders- have been held. We have also implemented politics of incentives and prizes to motivate the continuous achievement, creativeness and improvement of human resource.

We have pushed forward to get the best results from the operation of the Firm. We also requested recommendations and suggestions from the Board of Directors, which would allow us to work with clear ideas, guidelines and goals; thus enabling the General Management to appropriately lead legal, technical and administrative operations of the Company, always preserving the name of the founder Don Julio César Guerrero Borja.

The majority of shareholders has again entrusted on me the General Management of the Firm for the period 2006 - 2008. I will keep giving my best of my knowledge, effort and compromise, and will always have in mind the ethical and moral values transmitted from one generation to another .

Cordially yours,


General Manager

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